When researching the 'Design Museum in London' I found an artist by the name of ROBERT BROWNJOHN. He was one of the most popular graphic designers based in New York in the 1950's, also working in London in the 1960's. His work was exhibited 5 October 2005 to 26 February 2006. I find his work inspirational as he explores the words effectively, playing around with them. The top piece is so effective as he has only used the top piece of the word 'top', you don't have to see the bottom to know what it says. It just shows that something so simple could be so effective. The bottom piece instantly caught my eye. I absolutely love how he has incorporated the symbols in to the word. Its the fact he has replaced the letters but the mind still reads it exactly as it would if it was normal.